Most of us will have some resolutions for the new year, and if we're diligent, most of us will stick to them — for at least 3 or 4 weeks. But what about your HOA? If individuals consider the new year a time for reflection and self improvement, shouldn't your HOA take this opportunity to set some goals? Read More...
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Yeah, you read that right: drones. Call it a sign of the times, but the rising popularity of remote-controlled drones means you're likely to see this issue in your community in the near future – if you haven't already.While many would consider drones little more than a grown-up toy, metro areas like Phoenix and others are starting to take them seriously. In fact, some universities are even beginning to offer degree programs in drone piloting, due to their increasing usefulness in several industries. And what's more, about 1 million drones are expected to be sold in the United States during the holiday season, making it even more likely that you'll start seeing them soon. Read More...
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Success in any business — including your HOA — involves a heavy dose of PR. Just as possession is nine tenths of the law, good PR makes up the lion's share of effective marketing. For good or bad, publicity inside or outside your community can create a lot of emotion. In an HOA, homeowners are your “public.” As a board member or manager, you must take their perceptions and feelings into account in all you do. The decisions you make and the rules enforced will have an undeniable effect on how residents view not only the Association, but your community as a whole. The key is to find a balance between your public's perception and what keeps things running smoothly. Read More...
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While dealing with complaints isn't the most pleasant part of your day, it's still a critical part of your business. The way you handle those grievances can either make or break your success. When you regard complaints as a nuisance, that attitude projects itself onto the people making them. Your perspective becomes reality — with everyone annoyed and defensive before the conversation even begins. And we all know what happens then. But what if a simple change in attitude could change everything? Read More...
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Your messages to homeowners must be delivered properly to be appreciated — even if they contain happy or important news. Even a delicious cake makes an unwelcome gift when delivered the wrong way, and it's the same thing with your HOA. Your messages to homeowners, even if they contain happy or important news, must be delivered properly to be appreciated. Otherwise, your efforts are at best a waste of time, and are likely to become a nuisance. In marketing, the way a product is packaged is key to its acceptance. In your HOA, your message is the product, and the packaging has to be just right. Read More...
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