by Meredith Pond | Apr 29, 2015
What's the deal with HOA newsletters? HOA newsletter circulation is at it's lowest rate in recent history. Why? Think about it. Newspaper readership is going the way of the dodo. Most of today’s publications have stayed successful by migrating to a digital format. In doing so, they’ve also modified their style of reporting to reflect the new ways people like to get informed.
Sending homeowners a paper newsletter is the same as expecting them to get informed in the old way. The old way takes a lot of time and energy. It’s increasingly obsolete. And worst of all, it’s boring. You might as well use a hammer and chisel. Read More...
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by Meredith Pond | Apr 29, 2015
The average community website has one unfortunate problem. They're no good. It sounds blunt; maybe downright mean. But the vast majority of community websites aren't doing the job they're meant to do. What job, you ask? The job of marketing your community to future residents. The sole purpose of your community website is to showcase your neighborhood. It should show off the benefits of your neighborhood and why people love living there. Read More...
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