Doing “Online” Better

Doing “Online” Better

Burke Nielsen Homeowners nowadays expect to find the information they want, when they want it without too much effort. With almost all homeowners having access to the internet and email and about 75% using some form of social media, the way homeowners get information has changed. It’s no surprise that today, the tried and true newsletter of the past, quickly finds it’s way to the recycle bin with the rest of the junk mail. Read More...
Solving the Social Media Problem

Solving the Social Media Problem

Why does social media so frequently go sour in HOAs when it works great in most non-HOA neighborhoods? Can the problem be solved? Or should community associations just avoid social media altogether? These problems can be resolved and the risks can be mitigated. If done right, social media can be the best way to communicate in your community. Read More...
Dissident or Fake HOA Website:  Is Free Speech Really Free?

Dissident or Fake HOA Website: Is Free Speech Really Free?

While technology has many advantages, the internet and social media has led to a decline in human interaction between neighbors. For as little as $0.99, anyone can create a website. Many homeowners associations are behind the times and have not yet created their own HOA website, let alone registered for a HOA website domain name. Accordingly, when neighbors are not neighborly, and tempers flare, the creation of a dissident website (fake HOA website) using the name of the homeowners association is becoming an increasing popular way for members to voice their dissatisfaction. What should a homeowners association do when this happens? Read More...
Your HOA Website Matters

Your HOA Website Matters

Meredith Pond Your HOA website is your community's billboard to the world. It will make a difference in what prospective home buyers think about your community and how well it's run. Like any business entity, your website is your face to the world. When people are researching places to live, the first thing they do is go online for information. Your website is where those people will get the feel for what your community is all about, and what it might be like to live there. If they can't find what they want, pucker up. Because you can kiss those potential residents goodbye. And that's sure to have a negative impact on property values. Read More...
Why Your Community Website Stinks – and How to Fix It

Why Your Community Website Stinks – and How to Fix It

Meredith Pond The average community website has one unfortunate problem. They're no good. It sounds blunt; maybe downright mean. But the vast majority of community websites aren't doing the job they're meant to do. What job, you ask? The job of marketing your community to future residents. The sole purpose of your community website is to showcase your neighborhood. It should show off the benefits of your neighborhood and why people love living there. Read More...

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