Sterling Jenkins

Founder and CTO at GoGladly
Sterling has lived in HOAs and has managed them for a living. A self-described nerd, Sterling finds books about HTML5 and games like Settlers of Catan unreasonably exciting. His nerdiness extends to his love of camping, fishing, and hiking in Utah's breathtaking Rocky Mountains. He especially likes enjoying the outdoors with his beautiful and supportive wife and 4 awesome kids.

Latest posts by Sterling Jenkins

All posts by Sterling:

How to Change the World – One HOA Election at a Time

How to Change the World – One HOA Election at a Time

The odds of making an impact look a lot better if you focus your efforts on small groups — like your community. This is particularly the case if you live in an HOA. Here's an example: let's say that you live in a moderately sized HOA with 100 doors, and that about 50 people vote in the board election (great turnout!). Let's also say that you got informed on the issues and influenced 10 others in your community to vote a particular way. That means that you have about a 1 in 5 chance of affecting the final outcome. I like those odds! Read More... [et_social_share]
Solving the Social Media Problem

Solving the Social Media Problem

Why does social media so frequently go sour in HOAs when it works great in most non-HOA neighborhoods? Can the problem be solved? Or should community associations just avoid social media altogether? These problems can be resolved and the risks can be mitigated. If done right, social media can be the best way to communicate in your community. Read More... [et_social_share]
Do HOAs Hate Christmas?

Do HOAs Hate Christmas?

Personally, I find the “HOA vs Christmas display” stories fascinating. There are few topics that get homeowners more fired up than a story about an HOA that forces someone to shut down their awesome Christmas display. Chances are high that you feel the same… unless of course you've ever seen the issue from the perspective of the board of directors. Here's my take on both sides of the issue. Read More... [et_social_share]
To CAM License or Not to License. That Is the Question.

To CAM License or Not to License. That Is the Question.

Most states in the US don't require you to get a license to manage community associations. But every state requires you to get a license if you want to cut hair for a living. You've got to admit — this is more than a little ironic.There's an expectation for a certain standard of service in our industry but there is little official accountability. Insurance agents, real estate agents, plumbers, and contractors all require a license. Why not community association managers? Requiring managers to pass an exam and receive a license doesn't have to be expensive and it doesn't have to create undue burden upon small businesses. In my opinion it will only help our industry to hold ourselves to a higher standard and to be accountable to a governing body. Read More... [et_social_share]
Is Your Business Too Competitive?

Is Your Business Too Competitive?

We all want to succeed, but sometimes we sabotage ourselves by the way we choose to do it. This is exactly what happens when — in the name of getting ahead - we are antagonistic in business.It might seem counter intuitive, but competition isn't always about grabbing the biggest share of the pie. More often than not, there are ways to make the pie bigger for everyone. My co-founder, Burke, told me a great story that applies well here. As a former HOA portfolio manager, he maintained a friendly relationship with another company that frequently competed with him for the same business. As they got to understand the other's business, they realized that they specialize in different areas. To this day they refer business to each other. Read More... [et_social_share]

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