by Meredith Pond | Jul 8, 2015 |
Your HOA website is your community's billboard to the world. It will make a difference in what prospective home buyers think about your community and how well it's run. Like any business entity, your website is your face to the world. When people are researching places to live, the first thing they do is go online for information. Your website is where those people will get the feel for what your community is all about, and what it might be like to live there. If they can't find what they want, pucker up. Because you can kiss those potential residents goodbye. And that's sure to have a negative impact on property values. Read More...
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by Meredith Pond | Jul 1, 2015
Ahhh, technology. We love it — and for good reason. It makes life easier, gives us instant access to information, and it keeps us connected… at least in theory. You probably have friends and neighbors on Facebook, Twitter, and other social media. But can a “like” or a comment on someone's status replace the fulfillment of a handshake or personal conversation? No way. Read More...
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by Meredith Pond | Jun 2, 2015
Ever wondered why nobody reads your HOA or condo newsletter? The vast majority of homeowners are like everyone else: busy and distracted. Information must be incredibly easy to get, and in bite-sized chunks. Asking a 32-year-old with a family and career to sit and read a newsletter is like nailing pudding to a wall. Not gonna happen. Not to worry! There are much better ways to communicate today. If you do it right, your budget, your homeowners, and the trees, will thank you. Read More...
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by Meredith Pond | May 26, 2015
Nobody likes people who constantly stir up trouble. You've seen them on Facebook, Nextdoor, and online forums: instigators, rabble rousers, gadflies. Whatever you call them, they're pretty annoying to the rest of us. And even worse, they have a way of ruining your otherwise pleasant social media experience. But whatever their problem is, it doesn't have to be YOUR problem.The key is to keep things clean and friendly without clogging up the social flow. A robust and user-friendly social media application can do a lot of the work for you, leaving you with a healthier, happier HOA. Read More...
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by Leslie Johnson | May 9, 2015
If you don’t know your neighbors, you are missing out. A community can be a great source of friendships, networking and referrals for personal and professional opportunities. And when issues arise, your community’s connection will be invaluable. Read More...
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by Meredith Pond | Apr 29, 2015
What's the deal with HOA newsletters? HOA newsletter circulation is at it's lowest rate in recent history. Why? Think about it. Newspaper readership is going the way of the dodo. Most of today’s publications have stayed successful by migrating to a digital format. In doing so, they’ve also modified their style of reporting to reflect the new ways people like to get informed.
Sending homeowners a paper newsletter is the same as expecting them to get informed in the old way. The old way takes a lot of time and energy. It’s increasingly obsolete. And worst of all, it’s boring. You might as well use a hammer and chisel. Read More...
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