by Meredith Pond | Aug 12, 2015
Your messages to homeowners must be delivered properly to be appreciated — even if they contain happy or important news. Even a delicious cake makes an unwelcome gift when delivered the wrong way, and it's the same thing with your HOA. Your messages to homeowners, even if they contain happy or important news, must be delivered properly to be appreciated. Otherwise, your efforts are at best a waste of time, and are likely to become a nuisance. In marketing, the way a product is packaged is key to its acceptance. In your HOA, your message is the product, and the packaging has to be just right. Read More...
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by Meredith Pond | Jun 2, 2015
Ever wondered why nobody reads your HOA or condo newsletter? The vast majority of homeowners are like everyone else: busy and distracted. Information must be incredibly easy to get, and in bite-sized chunks. Asking a 32-year-old with a family and career to sit and read a newsletter is like nailing pudding to a wall. Not gonna happen. Not to worry! There are much better ways to communicate today. If you do it right, your budget, your homeowners, and the trees, will thank you. Read More...
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by Meredith Pond | Apr 29, 2015
What's the deal with HOA newsletters? HOA newsletter circulation is at it's lowest rate in recent history. Why? Think about it. Newspaper readership is going the way of the dodo. Most of today’s publications have stayed successful by migrating to a digital format. In doing so, they’ve also modified their style of reporting to reflect the new ways people like to get informed.
Sending homeowners a paper newsletter is the same as expecting them to get informed in the old way. The old way takes a lot of time and energy. It’s increasingly obsolete. And worst of all, it’s boring. You might as well use a hammer and chisel. Read More...
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