As an HOA manager, you probably run the organization like a business — and that’s not a bad thing. After all, you have goals, budgets, and projects to worry about, just like any other business entity. But while you’re focused on the workings of the organization, you also need to keep sight of the fact that an HOA — at it’s foundation — is about people.
Most HOAs would like to foster a sense of community with homeowners, but many aren’t sure how to go about it. Sometimes we get caught up in the communication aspect of things, and feel like communicating with homeowners is how we build that community. But while keeping everyone informed is essential, so is keeping things human.
Who’s afraid of a little fun?
HOAs tend to disperse information in a business-like manor. We keep everyone updated on by-law changes, meetings, budgets, etc. Homeowners need to know all that stuff, but what about the fun side of the coin?
Managers should be careful not to overlook the fact that people move into a community to interact with each other. They want to know their neighbors and feel part of a group. As an HOA, you can help foster that interaction in plenty of different ways. Here are just a few:
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- Put on a social
Even if it’s just a pot luck around the pool, organizing opportunities for people to get together is a great way to foster those warm and fuzzy community feelings. And the warmer and fuzzier people feel, the fewer confrontations you’ll have to manage. It’s a win-win. 😉
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- Sponsor contests
Friendly ones, of course! Residents could compete for the tallest sunflower or the biggest pumpkin. If holiday decorations are a thing in your HOA, see who can put on the best display.
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- Use social media
For good or bad, people spend much of their social time these days connecting online. Using web pages or apps, why not encourage people to connect in person. They can start conversations, form hobby groups, or put a carpool together.
But won’t this take valuable time?
You’re busy enough, right? Sure you are. But as an HOA manager, you and your board can get people involved by assigning social tasks to a committee. It might take a little organization and follow-up, but the benefits for homeowners and your HOA as a whole can far outweigh any time investment.
When people are social, they’re happier. And that means a more peaceful, smoother-running HOA for all of us.
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Help
These are some great tips, thank you for sharing Meredith! Happy residents beat the alternative any day:)
Thanks Tina!
When new residents come to pick up their pool keys, car transponders, etc. is an excellent time to hand them a folder with all the pertinent information. Listing of clubs with contact information, copy of latest newsletter and of current activities for the month.
Hold a new resident breakfast to welcome them to the community. Also you can hold an Expo where all the clubs are present with their information so that residents can avail themselves of the information that they are interested in.
All of the above makes new residents feel welcomed to the community!
Great ideas, Angie.
It’s always good to have a welcome packet that contains important and fun resources inside!
On behalf of my association, I send out “Quick Communicator ” emails, typically with between 3-8 small information topics. I end each email with a section titled “And more…” and include some small anecdote, sometimes about my dog with a photo attached, or a personal story. Residents now not only read the emails, but look forward to them. “Lily the Wonderdog” has become the Association’s unofficial mascot. It has done wonders to change the feel around the community.