As an HOA manager, you probably run the organization like a business — and that’s not a bad thing. After all, you have goals, budgets, and projects to worry about, just like any other business entity. But while you’re focused on the workings of the organization, you also need to keep sight of the fact that an HOA — at it’s foundation — is about people.
Most HOAs would like to foster a sense of community with homeowners, but many aren’t sure how to go about it. Sometimes we get caught up in the communication aspect of things, and feel like communicating with homeowners is how we build that community. But while keeping everyone informed is essential, so is keeping things human.
HOAs tend to disperse information in a business-like manor. We keep everyone updated on by-law changes, meetings, budgets, etc. Homeowners need to know all that stuff, but what about the fun side of the coin?
Managers should be careful not to overlook the fact that people move into a community to interact with each other. They want to know their neighbors and feel part of a group. As an HOA, you can help foster that interaction in plenty of different ways. Here are just a few:
- Put on a social
Even if it’s just a pot luck around the pool, organizing opportunities for people to get together is a great way to foster those warm and fuzzy community feelings. And the warmer and fuzzier people feel, the fewer confrontations you’ll have to manage. It’s a win-win. 😉
- Sponsor contests
Friendly ones, of course! Residents could compete for the tallest sunflower or the biggest pumpkin. If holiday decorations are a thing in your HOA, see who can put on the best display.
- Use social media
For good or bad, people spend much of their social time these days connecting online. Using web pages or apps, why not encourage people to connect in person. They can start conversations, form hobby groups, or put a carpool together.
You’re busy enough, right? Sure you are. But as an HOA manager, you and your board can get people involved by assigning social tasks to a committee. It might take a little organization and follow-up, but the benefits for homeowners and your HOA as a whole can far outweigh any time investment.
When people are social, they’re happier. And that means a more peaceful, smoother-running HOA for all of us.
Latest posts by Meredith Pond
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